....more branding....

....keep it simple --  in a complicated world there is no greater force in business; it is both a guideline to work faster and smarter and a competitive advantage....pick up the phone and call someone....if someone asks you a question, answer it….easy, huh....

• be concise --  brand yourself as one product offering....you are an image -- an iconic one....
• brevity is brilliance....
• go minimal -- small groups, smart people, you are the leader and you are involved in ALL aspects of the project ala steve jobs….
• wear black....
• say what you mean -- this is a killer but it works....in cases where it does not, you did not need that person (group / company / client) anyway....
• focus -- in an ADD world, the new ''F" word is the "M word -- multitasking -- guess what....you can start a lot of things by multitasking but you cannot finish one of them....focus on one thing at a time and do it well....why not....you come off as an expert....