....what you can say and how you can say it "GOOD"...

….personal branding, yet again....

• think of what you say about yourself and your talents and how you can put an original spin on it to make YOURSELF more engaging….the cost of doing so is $0.00….
• your goal when personal branding is to make people say WOW….make them laugh or, at the very least, smile….
• “just hire me. really.  you know you need me.  you know you want to do this and yes, I am worth the money….” – this works….
• answer to question “what can you do?” = (your reply to the question) “anything you want….” – this works….
• biz cards = boring....list your unique strengths on the back of the card OR your grandmother's biscuit recipe OR a picture of yourself with your animal(s) - really - all of a sudden you are a three dimensional human being....

....personal staying power....

how you stay centered to reach your goal(s)....

• to continue to work toward your personal goal, build out from what was already working….
• embrace the wheel.…why you exist is your core...the personal branding of your specific talents, when presented to your target audience, must save more money than it costs… adopt a wide approach to culling personal feedback which helps spot opportunities….
• radical overhaul convolutes personal branding…k.i.s.s…..complexity/overthinking becomes the silent killer of personal growth….
• your identity is your “cause” (the benefit you offer others/your business) and your attitude about that cause....when you don’t have an identity, any reinvention of your personal brand looks good(?)….FOCUS….
• keep checking your position...examine how you are aligned within your market, your industry or your company....if you are going off course from your personal goal(s) the clue will generally come out of one of a combination of all three....

...the only thing constant is change...

http://www.sellingtozebras.com/


i received a book today "selling to zebras" by a friend of mine on linkedin...we had an interesting conversation regarding this common sense and very viable approach to selling...check it out....